FIXIE - Student Brief
"I like your hair product."
"...What hair product?"
An unlikely collaboration between a barber and a bike mechanic,
who were inspired by the mechanic’s perfectly dishevelled, if a little greasy, hair do.
‘FIXIE’ hair wax is an antidote to the dreaded 'helmet hair' experienced by cyclists.
Named after the popular bike style, its aesthetic was designed to combine the slick precision of the
barber’s craft, alongside the tactile materials of the mechanic’s workshop.‘