Campaign
'Mooncup' - Student brief The challenge of this brief was to reposition Mooncups to be inviting and humorous, competing with the advertising of other sanitary products, which are often aesthetically clinical, and falsely promise women a ‘happy period’. The key word ‘unpredictable’ led me to explore tarot card aesthetics, while classical paintings inspired the expressions on the women’s faces. As no day or person is the same, the tarot tagline changes to pair each individual’s experience with a single solution.
